Web Communication

Unit description


Content Creation 
This unit explores the facets of content creation, drawing on the theories of organisational storytelling. Students will learn how to create written and visual content for a broad range of platforms, including organisational websites, social media platforms and more ‘traditional’ media including print, radio and television. As part of the unit, students will need to engage with and research broadcast, print and social media. 


Communication Research 
Communication Research introduces students to some of the most commonly used research methods in the Social Sciences, including quantitative, qualitative and critical approaches. The unit offers new skills that assist students in developing conceptual thinking and progressing from knowledge consumption to knowledge production. These skills include acquiring and reviewing information literacy, discovering knowledge gaps, developing methodological frameworks and formulating research proposals. By the end of the semester, students should be able to demonstrate a sound knowledge of communication research and competently engage with scholarly research in the areas of Communication disciplines.  


Digital and Social Media Marketing 
This unit will equip you with the skills you need to be a productive and effective marketer in the 21st century. You will learn the current tools and best practices you can use to promote a brand, drive sales leads and boost customer engagement. 


Digital Communication Strategy 

This unit explores the theory and practice of digital communication strategy, development and implementation. It provides important principles for understanding the impact of digital media on Communication disciplines including strategic communication, public relations and marketing. In addition to learning about the use of technology to enhance offline communication strategies, students will learn how to develop campaign plans utilising digital communication platforms such as mobile apps, social media and websites for a variety of organisations.  


Introduction to Digital Media Skills 

This unit introduces fundamental digital media production concepts and processes, providing students with basic skills in capturing, designing, editing and publishing a range of media for the web. It also explores the theoretical consequences of digital production processes, providing students with an understanding of the methods and issues of digital communication, including distribution and content management.  


Specialist Communication 
This unit explores professional communication as applied to a range of societal and practical contexts, including health and science. Students will explore the critical issues associated with the complexities of communicating in these industries from a local, national and global point of view, including the role of communication within indigenous issues in Australia. 


Students will develop research and practical skills by working on real-life projects from within and outside of the University, and with industry and research experts. 


Web Analytics 
This unit explores the societal and organisational applications of web data, including metrics and analytics, in myriad contexts. Students will be guided through the practical and theoretical aspects of planning, gathering, measuring, analysing and strategically using web data for a range of applications.

Web Communication Project 
This is a project-based unit allowing students to apply their theoretical learning to an authentic web communication project in order to develop high-level web strategy skills. Students may participate in a client- or educator-led project under the supervision of an academic member of staff. They may work individually or as a member of a team. The precise nature of the project and the assessment requirements are negotiated with the Unit Coordinator. 

Web Design 
This unit provides students with a solid basis in the theory, design and technology of website design. It examines the application of visual communication and graphic design along with the integration of CSS, HTML and JavaScript in web design. It also looks at content strategies, interaction design, project management, user experience, and web development for the web.