This programme is a compelling combination of web design, digital marketing and public relations. You will learn how to design and develop strategies for web communication campaigns using a range of digital media, including games, mobile technology, online news media, social media, websites and videos.
Studying Web Communication will allow you to effectively convey information and ideas using networks, such as Facebook, Twitter and YouTube, and powerful search engines, such as Google and Yahoo, to build well-designed and well-written websites and blogs to deliver strategic outcomes for organisations. You will also develop a broad understanding of your field, along with proficiency in producing written and oral arguments, as well as creative artefacts in response to social, human and natural phenomena.
The programme can be completed in 16-24 months instead of 28-36 months. Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme. You also have the flexibility to plan your schedule and study at your own pace while you are working.