Ever scrolled through your Facebook or Instagram feed, only to see ads for something you were recently looking at that morning pop up? Perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.
In this programme, you will learn about the different kinds of marketing, including content, digital, influencer, social media, traditional and more. See marketing theory brought to life through case studies and as you work with real clients to develop concrete marketing plans.
The programme can be completed in 16-24 months instead of 28-36 months. Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme. You also have the flexibility to plan your schedule and study at your own pace while you are working.
- Member of the Australian Marketing Institute (AMI)1