Graduate Certificate in Business Administration (E-Learning)

Unit description

Core Units

Accounting for Managers 

While this unit provides an introduction to accounting issues relevant to both preparers and users of business reports, it predominantly explores the principles of financial and management accounting from a user perspective. The focus of the unit is on decision-making, providing practical knowledge of preparing basic financial statements and analysing information obtained from the accounting system to assist in management decision-making. 


Business Finance 

This unit provides students with an understanding of the macroeconomic setting in which corporate financial decisions are made. They will be exposed to finance theory, and the tools and techniques used in financial decision-making. To assist students in achieving this understanding, it is necessary for them to perform basic financial calculations. The conceptual framework and techniques covered in this unit will provide students who wish to progress to a practitioner role within the finance discipline with a foundation for further studies. 


Elective Units

Business, Society and the Environment
This unit addresses key issues about the relationship between business, society and the environment, in order to foster a critical understanding of the role of firms in contemporary societies.

It will pay special attention to the interplay of ethical reasoning, markets, politics and sustainability science to foster responsible management and governance approaches.


Economics and Business Strategy 
Increasing competition and rapid technological change mean that managers must have a sound understanding of the economic fundamentals of business enterprises, the operation of markets and the role played by governments. In this unit, particular emphasis is given to the strategic interdependence of many businesses and their efficiency. 


Global Business in the Asian Century 

This unit addresses key issues about managing global businesses in the 21st century — often called the Asian Century. It examines accelerated globalisation and the rise of Asia, and it discusses how managers make decisions on alliances, firm strategy, human resource management, market entry, marketing, production, research and development, and supply chain management in a changing global business environment. The unit places students in the role of a decision-maker, developing their ability to innovatively apply theories to resolve problems in challenging international business situations. 


Leading the Engaged Enterprise

The modern enterprise engages with all quarters of society as it pursues its goals. The core of the engaged enterprise is its people, who execute strategy with intent while continually exploring new horizons. This unit focuses on fostering and engaging with staff by distributing leadership at all levels of the enterprise, leveraging the power of groups and reaffirming the strategic role of human capital development in learning to innovate new responses to organisational challenges. 


Strategies for Growth and Excellence 

This unit enables students to investigate how firms and organisations design and execute effective strategies, and it explores relevant issues such as environmental, leadership and organisational culture and values, macro-globalisation, market competition, meso-government regulatory frameworks and shareholder/stakeholder needs, micro-resources, sustainability and information communications technology. Students will analyse recent case studies and “hot topics” in strategy drawn from the media and business journals. 

Strategic Marketing Management 

This unit offers a sound foundation in aspects of marketing management strategy, relevant for all types of profit and not-for profit businesses and organisations. Marketing management strategy is essential for all brand and service operations. The main topics include consumer behaviour, identifying competitive forces, international marketing, marketing communications, marketing mix, market positioning, market segmentation, online marketing, product life cycle and strategic options.