This programme is a compelling combination of web design, digital marketing and public relations. You will learn how to design and develop strategies for web communication campaigns using a range of digital media, including social media, websites, mobile technology, games, videos and online news media.
Studying Web Communication will allow you to effectively convey information and ideas using networks, such as Facebook, Twitter and YouTube, and powerful search engines, such as Google and Yahoo, to build well-designed and well-written websites and blogs to deliver strategic outcomes for organisations. You will also develop a broad understanding of your field, along with proficiency in producing written and oral arguments, as well as creative artefacts in response to social, human and natural phenomena.
Equipping yourself with a Double Major Degree in Web Communication helps to pave the way for further study in the fields of social research, the humanities and/or the creative arts.
Polytechnic Diploma holders receive exemptions and gain direct entry to Year 2 of the Degree programme1. You can complete your programme in 16 months instead of 28 months2. You can look forward to starting your careers and earning sooner, possibly even one year earlier. You also have the flexibility to plan your schedule and study at your own pace while you are working.
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An entry-level web producer (1-3 years of experience) earns an average salary of S$57,941. On the other hand, a senior-level web producer (8+ years of experience) earns an average salary of S$100,0583.
Account Manager
Creative Agency
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Account Manager, Creative Agency
Bachelor of Arts in Web Communication and Public Relations (Double Major)
Murdoch University Student (2018)
I am a Senior Account Executive with Saatchi & Saatchi Singapore. My key role is client servicing, essentially the middleman between the client and the agency. Managing the client’s needs and being involved in all the moving parts of the campaigns.
I connect my agency’s creative efforts with the advertisers’ needs, from leading the first meeting on a new account to researching media outlets for a campaign.
I have chosen Web Communication due to the strong growth in the digital media industry, and I aim to equip myself by obtaining an academic qualification in this specialisation.
The Web Communication Degree is an innovative qualification that provides me with essential practical, theoretical and technical knowledge in the core areas of social media strategy, search engine optimisation, digital content strategy and web analytics.
It will also help me in my job to formulate integrated campaigns for my clients.
I have also decided to major in public relations as I wanted to gain an in-depth understanding of public relations and how it could complement my work.
The modules covered by Web Communication Degree are practical and applicable. My two favourites are Web Metrics and Screen: Small, Medium and Large. They are fun, and there is a lot of hands-on learning.
I have decided to further my studies due to several reasons.
Firstly, I graduated from Ngee Ann Polytechnic with a Diploma in Advertising and Public Relations. With my Poly Diploma, I received 8 module exemptions and can complete my Degree in 16 months instead of 28 months.
Second, the job market is extremely competitive, having a diploma qualification will not suffice. I believe a University education will help me to succeed in today’s workforce and fast-track my career.
Third, I want to learn and gain more knowledge and expand my skill sets.
Lastly, I want to gain a sense of personal achievement.
After taking a detailed look at the modules offered, I decided to take up the Degree. Some of the modules I learnt in Polytechnic, are covered in the Degree programme with a lot more depth.
Another reason leading to my choice was due to the flexible study schedule offered by Murdoch University.
Hours are long and erratic working in an advertising agency. With this flexibility, I can plan my study schedule.
Having a flexible study schedule caters to my hectic work, and the timing of the lesson allows me to get to class on time.
The blended learning suits my hectic schedule. There were occasions when I could not make it for classes; I was able to retrieve the uploaded videos and watch them.
Another plus point, we watch pre-recorded lectures and complete pre-workshop activities before attending class.
Blended learning ensures that we have a productive session during the lesson. We can use the time to clarify anything we did not understand and delve deeper into challenging topics as opposed to a typical class where we only listen to the lecturer.
The blended learning not only allows the more effective use of my time, but it also gives me the flexibility to manage time better.
