This programme is a compelling combination of web design, digital marketing and public relations. You will learn how to design and develop strategies for web communication campaigns using a range of digital media, including social media, websites, mobile technology, games, videos and online news media.
Studying Web Communication will allow you to effectively convey information and ideas using networks, such as Facebook, Twitter and YouTube, and powerful search engines, such as Google and Yahoo, to build well-designed and well-written websites and blogs to deliver strategic outcomes for organisations. You will also develop a broad understanding of your field, along with proficiency in producing written and oral arguments, as well as creative artefacts in response to social, human and natural phenomena.
Equipping yourself with a Double Major Degree in Web Communication helps to pave the way for further study in the fields of social research, the humanities and/or the creative arts.
Polytechnic Diploma holders receive exemptions and gain direct entry to Year 2 of the Degree programme1. You can complete your programme in 16 months instead of 28 months2. You can look forward to starting your careers and earning sooner, possibly even one year earlier. You also have the flexibility to plan your schedule and study at your own pace while you are working.
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An entry-level web producer (1-3 years of experience) earns an average salary of S$57,941. On the other hand, a senior-level web producer (8+ years of experience) earns an average salary of S$100,0583.
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