Explore the field of Strategic Communication with an extensive Bachelor’s Degree programme from Murdoch University, which provides an opportunity for in-depth learning to develop your critical thinking, evaluative and analytical skills through a combination of theoretical and practical components.
To further enhance the breadth of your education, international theories and practices are covered, along with an emphasis on ethical communication and engagement with a diverse range of stakeholders.
In addition to general Strategic Communication roles, your Degree qualification will provide you with specialised career opportunities in areas, such as public affairs, community relations, media liaison and online communications.
Equipping yourself with a Double Major Degree in Strategic Communication helps you to remain adaptable and competitive in the PR industry, with access to future employers and the kind of experience you need to launch an exciting career.
Polytechnic Diploma holders receive exemptions and gain direct entry to Year 2 of the Degree programme1. You can complete your programme in 16 months instead of 28 months2. You can look forward to starting your careers and earning sooner, possibly even one year earlier. You also have the flexibility to plan your schedule and study at your own pace while you are working.
Click to apply online
Student Membership with the Institute of Public Relations Singapore (IPRS)
This initiative provides a valuable service to the student community by extending access to IPRS activities and programmes. It fosters student-IPRS collaboration in areas of communication media, symposia and learning forums.
It is an opportunity for students studying Strategic Communication to network with public relations professionals and gain first-hand, real-world experience from industry experts.
An entry-level media coordinator (1-3 years of experience) earns an average salary of S$46,089. On the other hand, a senior-level media coordinator (8+ years of experience) earns an average salary of S$78,1973.
Junior Client Executive
Public Relations Industry
Junior Client Executive
Public Relations Industry
Bachelor of Arts in Communication and Media Studies and Public Relations (Double Major)
Murdoch University Student (2021)
Murdoch University is credible, well-recognised and puts in great effort to aid its students in their areas of interests. Murdoch goes the extra mile to ensure students are well-equipped with learning materials and have the chance to connect with industry experts, resulting in a strong learning culture.
Given my strong experience in client servicing and passion for the arts, I decided to embark on a Double Major Degree in Communication and Media Studies, and Public Relations. The communicative arts have the power to enhance our world, whether it is business-to-business or business-to-consumer.
Modules like Media Relations, and Issues and Crisis Management play an integral role in my daily operations of client servicing. With my strong academic foundation, I can easily visualise the associated theories coming alive. This bridges the gap when dealing with client feedback and helps me to problem-solve promptly.
I am proud to be associated with Murdoch University and to use my learnings to impact the real world. Given the extreme flexibility we had to complete modules at our own pace, I would highly recommend Murdoch. The modules were also practical, which aided us in transitioning quickly to a fast-paced (work) environment. This Degree has moulded me into a fine communications maven, to better service my future clients.
