Ever scrolled through your Facebook or Instagram feed, only to see ads for something you were looking at that morning pop up? Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.
In this programme, you will learn about different kinds of marketing, including social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies and as you work with real clients to develop real marketing plans.
By equipping yourself with a Double Major Degree in Marketing, you will graduate with a solid portfolio of work, access to future employers and the kind of experience you need to launch an exciting career.
Polytechnic Diploma holders receive exemptions and gain direct entry to Year 2 of the Degree programme1. You can complete your programme in 16 months instead of 28 months2. You can look forward to starting your careers and earning sooner, possibly even one year earlier. You also have the flexibility to plan your schedule and study at your own pace while you are working.
Click to apply online
A member of the Australian Marketing Institute (AMI)
Professional membership is available to holders of recognised tertiary (or degree) qualifications in marketing who have started an active career in marketing or those with significant practical marketing experience.
An entry-level digital marketer (1-3 years of experience) earns an average salary of S$43,766. On the other hand, a senior-level digital marketer (8+ years of experience) earns an average salary of S$73,6573.
Events Executive
Technology Industry
Events Executive, Technology Industry
Bachelor of Business in Marketing and Tourism and Events (Double Major)
Murdoch University Student (2021)
Murdoch University was my choice, as my siblings had attained their Degrees with the University and had a very positive experience. Furthermore, the flexible part-time programme is perfect for working adults like me, so we can manage our time and set some aside for our studies.
I decided to pursue a Double Major because having a second major in Marketing would serve as a safeguard, should I want to switch industries or careers.
The two specialisations appealed to my immense interest in Tourism and Events, as well as in Marketing. Furthermore, as Tourism and Marketing are closely linked, a second major in Marketing would enhance and be easy to integrate with the knowledge from my Tourism and Events modules.
As lessons are conducted in the evening, I do not have to worry about missing classes because of my day job. The lecturers are also very understanding of our work commitments. All of this has made my part-time academic journey with Murdoch easier and more enjoyable.
I would recommend Murdoch University to others because of the prestige and recognition of the University’s Degree programmes and certifications, and the flexibility and understanding provided by the University and staff. In addition, the curriculum is constantly being reviewed and updated to ensure that students gain the latest, most relevant knowledge in their respective majors or fields, and I have genuinely enjoyed my academic journey with Murdoch.
I would also recommend the Double Major Degrees with the University, as they are planned such that anyone will be able to cope with the workload. Moreover, they give students an advantage over their single major peers when it comes to career prospects and progression.
