HHave you ever scrolled through your Facebook or Instagram feed only to see ads pop up for something you were looking at that morning? Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.
In this programme, you will learn about different kinds of marketing including: social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies and your work with real clients to develop real marketing plans.
By equipping yourself with a Double Major Degree in Marketing, you will graduate with a solid portfolio of work, access to future employers and the kind of experience you need to launch an exciting career.
Polytechnic Diploma holders receive exemptions and gain direct entry to Year 2 of the Degree1. You can complete your Degree in 16 months instead of 28 months2. You can look forward to starting your careers and earning sooner, possibly even one year earlier. You also have the flexibility to plan your schedule and study at your own pace even while you are working.
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A member of Australian Marketing Institute (AMI)
Professional membership is available to holders of recognised tertiary (or degree) qualifications in marketing who have started an active career in marketing or those with significant practical marketing experience.
An entry-level digital marketer (1-3 years of experience) earns an average salary of S$41,180. On the other hand, a senior-level digital marketer (8+ years of experience) earns an average salary of S$69,3053.